Benny & Joon

Who: Benny & Joon is a food truck run by a pair of friends who were inspired by the movie with the same name. They wanted to share handcrafted, gourmet grilled cheese sandwiches with whoever craves them, from early-morning commuters short on time, to late-night wanderers who want to end their day with a wholesome snack.

What they needed: A unique logo that appeals to their audience while communicating the care and attention they put into their sandwiches.